Big Ideas. Built From Scratch.
The experiential marketing agency that builds everything in-house
Strategy. Design. Fabrication. Technology. One team, one facility, no handoffs needed.
we build powerful brands. literally.
Minneapolis-based. 160,000 sq ft of production space. 100+ designers, engineers, fabricators, and creative teammates under one roof.
Trade show exhibits, immersive experiences, brand activations, corporate environments, 3D OOH installations. We design, engineer, build, and install every one of them.
Got a napkin sketch? Great. Got a full brief and a deadline? Even better.
Either way, we’ll make it real.
Trusted by the world’s most innovative brands
What We Do
From Trade Show Floors to City Streets
We design and build four types of brand experiences. Each one gets the full treatment: strategy, design, fabrication, technology, and installation.
Trade Shows & Conferences
Custom trade show booths and exhibits at every scale, from 10×10 inline displays to 165×165 and greater island builds.
Strategy, design, fabrication, logistics, installation, lead capture, show metrics and measurement, and post-show asset management.
We’re one of the few exhibit houses in the country with a full in-house production team, which means your exhibit gets built by the people who sit across from those who designed it.
Not ready for a custom build? Our booth rentals put you on the floor with a polished, branded presence on a shorter timeline and a smaller budget.
Brand Activations
Immersive experiences that put audiences inside the brand.
Pop-up events and branded environments that show up where your customers already are. Roadshow programs that take the whole thing on the road.
We’ve installed larger-than-life props on street corners from Brooklyn to London for Clash of Clans and built 13,000 sq ft of fan experience with 100+ fabricated pieces for the Trolls movie launch.
Whether it’s sports marketing at a stadium or a sidewalk takeover, we’re the team that makes it physical.
OOH Advertising
3D billboards, transit advertising takeovers, custom bus shelters, and large-format branded structures.
We built a luxury transit shelter takeover in downtown Chicago for Chanel and dominate convention center exteriors with custom builds that stop foot traffic.
If it’s physical, oversized, and meant to be impossible to walk past? That’s our kind of build.
Corporate Environments
Corporate interiors, innovation labs, branded showrooms, and training centers.
These are the spaces where your employees and clients experience your brand every day, not for three days at a convention center, but permanently.
We also design and produce corporate events where the physical environment reinforces what your company stands for, not just what it looks like.
How We Do It
From First Call To Opening Day
Here’s what happens between your first conversation and the moment the doors open.
(Spoiler: it all happens in the same building.)
Strategy + Creative
Strategic concepting, 3D visualization, brand storytelling, and spatial design.
Every project starts here: a creative brief, a rendering, and a plan that connects the experience to your business goal.
We build the idea before we build the thing, because the best fabrication in the world can’t save a concept that didn’t start with a clear strategy.
Custom Fabrication
Full-scale production. CNC machining, metalwork, woodworking, foam carving, fiberglass, scenic painting, and industrial finishing.
If someone tells you it can’t be built, we’d love to hear about it. The projects other shops turn down are the ones that get our production team excited.
Every capability under one roof means complicated builds don’t stall.
Event Technology
AR, VR, LED environments, interactive displays, projection mapping, gamification, and data capture.
We don’t add technology because it looks impressive.
We add it when it makes the experience better for the people standing in it, whether that’s a trade show floor, a city sidewalk, or a corporate lobby. Oh, and it delivers incredible measurement for your team to report on.
Project Management
Logistics, transportation, installation, on-site supervision, asset management between shows, and post-event storage.
We coordinate the full project calendar and keep every stakeholder informed from kickoff through teardown.
You’ll always know where things stand and who to call when you have a question.
We’ve got your back every step of the way.
How We're Different
160,000 Square Feet of Proof
One of the largest
experiential fabrication facilities
Design through finishing, under one roof.
When the build gets complicated at 2 a.m. before your show opens, every resource we need is under one roof.
80+
DESIGNERS, ENGINEERS & BUILDERS
Carpenters, metalworkers, CNC operators, scenic painters, electricians, and engineers.
The full production stack, employed in-house, year-round.
Installed Coast to Coast
and internationally
Our fabrication shop is in Minneapolis. We’ve worked Times Square, Hollywood Blvd, and convention centers nationwide.
The build happens here. The experience happens wherever you need it.
30 Feet from Rendering to Production Floor
Inc. 5000 Listed
Exhibitor Find It Top 40
NPARALLEL + Atomic Props has designed and built brand experiences for Bridgestone, Cargill, Ecolab, General Mills, McLaren, and HBO. We’re Inc. 5000 listed and Exhibitor Magazine Find It Top 40 ranked. Minneapolis-based. Independently owned.
The difference between us and most experiential agencies is that when the renderings get approved, we don’t email them to a vendor. We walk them down the hall to our own production floor. That hallway is about 30 feet long, and it’s where we we’ll talk all about your brand.
Industries We Know by Name
We build experiences for brands at trade shows and conferences across most industries.
We don’t just know the work. We know the shows, the audiences, the compliance requirements, and the details that actually change how a booth performs on the floor.
Medical / Healthcare
Exhibits and activations for medical device, pharmaceutical, and health tech brands. We understand the compliance environment, the regulatory signage requirements, and the audiences that show up at these events expecting substance over flash.
Food & Beverage
Booth design, sampling activations, and branded environments for food and beverage companies. From Natural Products Expo West to supermarket trade events, we’ve built the spaces where buyers make decisions and consumers fall in love with products.
Projects Worth Talking About
(All of them. But we’ll pick three.)
Case Study
Ecolab: Custom Prop Fabrication
Case Study
Wenger & Lutefish: Trade Show Exhibit
FROM THE SHOP FLOOR
What We’re Building Now
2026 Summer Brand Activations
On The Field
Where Fandom Gets Physical
Experiential Sports Marketing
Plan Your Next Show
Planning your exhibit at CES, CONEXPO, Natural Products Expo West, or another major show? We publish a free exhibitor guide for every show we know well. Real numbers, real deadlines, real venue details. The kind of resource you’d want if you were building your budget, setting your timeline, and trying to skip the mistakes first-time exhibitors make every year.
Use them. Share them with your team. Come back to us when you’re ready to build.
CES: The Complete Exhibitor Guide
Everything you need to know about exhibiting at CES 2026: dates, costs, venue details, and expert booth strategy from the team that builds them.
CONEXPO: The Complete Exhibitor Guide
Plan your CONEXPO exhibit with real numbers, real deadlines, and real venue details. Built for brands that take their trade show presence seriously.
Built in Minneapolis. Installed Everywhere.
Our production facility is in Minneapolis. Our install teams work everywhere else.
We’ve installed a 14-foot Genie’s lamp on a Times Square marquee for Disney. Built a 54-foot motion-reactive chandelier with 254 panels inside U.S. Bank Stadium for Pentair. Put 28,494 sq ft of branded environment on the floor in Phoenix in a day and a half for Bridgestone. Taken over a downtown Chicago bus shelter for Chanel and a Nashville arena entrance for Bridgestone. Installed larger-than-life characters on a Brooklyn street corner, a Huntington Beach sidewalk, and a London plaza for Clash of Clans. And put a 16-foot Final Fantasy replica on Hollywood Blvd three weeks after the purchase order.
Convention centers, NFL stadiums, city sidewalks, festival grounds, corporate campuses. Coast to coast and internationally. The build happens in Minneapolis. The experience happens wherever you need it.
Frequently Asked Questions
What does an experiential marketing agency do?
An experiential marketing agency designs and produces physical brand experiences: trade show exhibits, brand activations, pop-up environments, interactive installations, and live events. Unlike traditional ad agencies, experiential agencies build tangible environments where audiences interact with a brand in person. At NPARALLEL + Atomic Props, that means handling everything from strategy and creative design through in-house fabrication, technology integration, and on-site installation.
How much does a custom trade show exhibit cost?
A 10×10 inline exhibit typically starts between $15,000 and $40,000. A 20×20 island starts around $60,000 to $150,000. Large-scale island exhibits at major shows can exceed $500,000. The right answer depends on booth size, complexity, materials, and whether a custom build or rental is the better fit. We’ll tell you honestly which approach makes sense for your goals and budget.
What’s the difference between a custom exhibit and a rental?
A custom exhibit is engineered from scratch to your brand’s specifications: unique structure, custom graphics, purpose-built components. A rental uses modular systems configured to your needs, which reduces cost and lead time. NPARALLEL + Atomic Props offers both. Custom works best for brands with a long-term show strategy and a need for a distinctive presence. Rental is a strong choice for one-off shows, smaller footprints, or brands testing the trade show channel for the first time.
How far in advance should you start planning for a trade show?
For a custom exhibit, plan on 6 to 12 months. For a rental or reconfiguration of an existing property, 3 to 6 months is workable. The earlier you start, the more design options you have and the less you’re paying in rush fees. Deadline calendars for every major show are available in our free exhibitor guides.
Do you work with brands outside of Minneapolis?
Yes. Our production facility is in Minneapolis, but our install teams work coast to coast and internationally. We’ve installed on Times Square, at U.S. Bank Stadium, on Hollywood Blvd, at Bridgestone Arena in Nashville, on street corners in Brooklyn and Huntington Beach, and as far as London. The build happens in Minneapolis. The experience happens wherever you need it.
What industries do you work with?
We have particular depth in healthcare and medical devices, food and beverage, restaurant and foodservice, manufacturing and heavy equipment, technology, and consumer goods. If your brand exhibits at trade shows or needs a brand activation, we’ve likely built something in your category
Can you handle logistics and installation, or just design and fabrication?
We handle the full project: design, engineering, fabrication, logistics, transportation, on-site installation, asset management between shows, and post-event storage. You don’t need a separate vendor for the install. That’s the whole point.
Ready to Build Something?
Tell us about your next trade show exhibit, brand activation, or experiential project. No pitch deck required. Just tell us what you’re working on. Especially if someone else already told you it couldn’t be built.