Out of Home (OOH) Advertising
Break Out of the Two Dimensional Mold
Out-of-home (OOH) advertising is one of the most effective ways to get yourself in front of the target audience you need. By creating eye-catching, standout 3D billboard advertising and transit station campaigns, you’re putting your brand in front of more eyes with far more depth and dynamics than a consumer is typically used to seeing. It truly should stop them in their tracks.
Outdoor billboard advertising is a frequent fixture along the roadways, and transit station ads catch thousands of eyes when placed on subway walls, platforms, and bus stations. Connecting with your audience in an effective, lasting way requires more than just catching their eye—you have to give them something they’ll remember, too. With customizable, memorable works of art that build brand visibility, an OOH campaign can get results, fast.
We Bring Your Wildest Ideas to Life
NPARALLEL + Atomic Props is well-versed in the world of creative out-of-home advertising installations, and we don’t shy away from much at all. What sets us apart is that we encourage you to bring your most elaborate ideas to the table. We love a good creative challenge.
Our OOH advertising expertise includes billboards in 3D, billboards equipped with technologies, like intuitive LED and neon lighting, computer programming, LED reader, fog machines, and sculptural features. We also install wraps, interactive technologies, and sculptural work at transit stops and similarly high-visibility locations in major cities across the US.
Once You Experience It You’ll Never Go Back
Why exactly does out-of-home advertising, like a 3D billboard, surpass traditional marketing using two-dimensional styles? And how does something like a street sculpture next to a bus stop create such a lasting impression?
A simple fact is that you’ll catch more eyes in 3D and stand out in an oversaturated market. But having the ability to look into the future and incorporate the latest technologies that will speak to the modern audience is key. With a fully customizable fabrication process that encourages you to think bigger, along with custom installations that allow you to target just the right location, you’ll set the stage for your audiences to interact with or view your OOH advertising installation as art and as a frontier in brand engagement.
Planning Your OOH Campaign
The NPARALLEL + Atomic Props team gets your OOH campaign off the ground and running with our comprehensive project management. We’ll show you how we can bring even your biggest ambitions to life, help you comb through what needs to happen logistically before launching the build, and continue to support you after it’s installed.
Designing Your OOH Campaign
We work closely with you, or your agency, to draw out the best, most compelling ideas, no matter how elaborate they may be.
Once we’ve established our direction based on objectives, goals, budgets, and municipal rules and regulations, we work together to determine build materials and fabrication methods. Our fabrication facility is equipped with state-of-the-art machinery and technology to make every step of the build happen.
The design concept phase is where the magic begins, as we demonstrate how your OOH advertising installation idea will come to life.
We Don’t Shy Away from Adventurous Installations
Everything we do is custom. Custom fabrication enables more elaborate installations under a wider range of circumstances and locations. Nothing is off-limits. We breathe three dimensional life into a billboard or transit location to make all the difference for passersby who might interact with your brand.
Interactive Technology That Stands Apart from the Rest
Technology integrations encourage more interactions and make a lasting impact. We can incorporate special effects, scent machines, fog machines, VR and AR, digital display screens, all while offering full app control from behind the scenes.
Glean Insights Into Your OOH Campaign’s Performance
NPARALLEL + Atomic Props offers measurement solutions that integrate into your transit stations. Are you looking to capture user’s content and preferences in a bus shelter? We’ve got you covered. Real-time tracking and actionable insights are what enable your OOH campaign to continue on and further engage with your audiences even after the activation is complete.
Case Studies
From replicating a C-5M Super Galaxy to crafting a 20-foot sprinkler for Target and a donut swing for Dunkin’, our creativity has no limits. We’ll work within your budget to deliver standout experiences that set you apart.
Starbucks: Custom 3D Billboard
Coca-Cola: Bus Shelter Ad
