vision meets craftsmanship

Custom Trade Show Booths

Let your brand steal the show.

In a world filled with noise, your brand needs to be seen. Our custom trade show booths are designed to do just that—capture attention, spark engagement, and drive results. At NPARALLEL + Atomic Props, we specialize in crafting unique, immersive trade show experiences that reflect your brand’s vision and values. From concept to execution, our team handles every detail with precision, ensuring your exhibit is visually stunning and strategically aligned with your goals.

Whether you’re launching a new product, building brand awareness, or driving sales, our custom-built exhibits are engineered to elevate your presence. With our state-of-the-art fabrication facility, partnership approach, expert craftsmanship, and a commitment to innovation, we bring your brand to life on the show floor.

Designs Tailored for Impact

Every brand is unique, and your custom trade show exhibit should reflect that. Our team works closely with you from the initial concept to the final build, ensuring every element is tailored to your brand’s identity and objectives. From bold graphics and interactive displays to premium finishes and dynamic lighting, our custom-built exhibits are designed to stand out with every detail and deliver measurable results.

State-of-the-art Fabrication

Our 160,000-square-foot facility is equipped with leading-edge technology to support every project. Our expert team of craftspeople is committed to transforming your ideas into extraordinary realities. We use top-quality materials and precision engineering to ensure your exhibit looks impressive and is built to perform. With every project, we prioritize high quality, durability, and attention to detail, ensuring your brand makes an impact from every angle.

Sustainably Built

We’re committed to creating trade show booths that not only look good but also do good. By using more sustainable materials and innovative design practices, we try our hardest to help reduce environmental impact without compromising on creativity or quality. Our sustainable approach ensures your exhibit is built to leave a smaller carbon footprint.

Fully-Integrated Technology

In today’s fast-paced world, technology is essential to creating engaging exhibit experiences. We offer a wide range of tech solutions, including interactive displays, augmented reality, and advanced analytics, to enhance your custom exhibit. Our custom trade show booths are designed to attract visitors, keep them engaged, and provide you with the insights needed to make data-driven decisions.

Program Management

We go beyond building exhibits, offering a comprehensive, end-to-end experience. Our dedicated project managers handle everything from cost estimation to on-site execution, allowing you to focus on engaging your audience.

With our proprietary logistics tool, NPX, you get real-time insights and control over every aspect of your project, from transportation to inventory and on-site operations. We manage the complexities, ensuring a smooth, exceptional experience.

Lead Capture + Sales Enablement

Enhance your custom-built exhibit with NP CAPTURE, our sales enablement and lead capture tool that integrates with your CRM. Instantly share videos, images, and content with a simple badge or QR scan, ensuring prospects get the right information at the right time. With real-time tracking and analytics, NP CAPTURE provides actionable insights for strategic follow-ups, turning every interaction into a growth opportunity.

Our Strategic Approach

At NPARALLEL + Atomic Props, our process leads to creative, efficient, collaborative, and cohesive project execution for every type of brand activation. It’s a unique, customizable approach we’ve refined over the years to match each client’s, and every project’s, specific visions and needs.

Imagine

This first phase begins with a preliminary conversation of a project to understand client needs and desired outcomes. The team then works together to provide everything needed to bring the best concept to life or to develop creative concepts and strategies. After the collaboration, we produce a preliminary design and eventually a final design to show the possibilities of their vision. Upon client approval, we move to CREATE.

Create

The second phase of the process encompasses the entire journey from creation to the final installation and event launch. We collaborate with our clients, project teams, tech specialists, fabricators, designers, and detailers to bring our client’s dreams to life. Our primary focus is to create the best journey for their event and activation. Now, it’s time to IGNITE.

Ignite

The final phase is where the client shines – the activation or main event goes live. The focus in this phase includes logistics, installation, asset management, talent management, and technology execution. We deploy future-facing tools to gain impactful insights and launch analytics. Our team ensures client assets are looked after even after the event, acting as a true partner and lighting a fire in the hearts and minds of the audience.

I have sincerely enjoyed every step of this journey with you. Your amazing creative talents, R&D expertise and incredible attention to detail. Not only was working with you one of the most rewarding experiences, but it was also the most FUN I've had collaborating with an outside scenic shop in all my years.

You provided premier service in managing our numerous conference displays. Your creativity, attention to detail, and ability to rapidly respond to issues sets you apart from others in your field.

You have another award-winning booth! There were approximately 200 booths at this conference and we were selected as Best in Show - Mid-Size Booth. One of the judges sought me out and gushed-saying that we got it all right: highly targeted messaging, graphics (bold images and the video wall), and interactive components (demo stations).

Special thanks to your team. Their patience, attention to detail, and creativity was outstanding. Their understanding of our product and how we sell, communicating the value, and the ability to convey all of that quickly in the noisy environment of a tradeshow was critical and the execution was flawless.

We continue to partner with you, because no matter what we throw at you, you solve it. Even when we added four major and four smaller brands over two years into one exhibit. You never let us down and continue to amaze us!

Case Studies

We take pride in the powerful results we’ve delivered for our clients. See how we’ve transformed bold ideas into tangible realities for some of the nation’s largest brands.

KOBELCO: Custom Trade Show Exhibit

We designed and built KOBELCO's most successful brand experience at CONEXPO with a 27,000 sq-ft exhibit, driving engagement and generating leads.

Bridgestone: Custom Trade Show Exhibit at CES

Bridgestone wanted to show their commitment to sustainability at CES, and we delivered. We created an award-winning experience to help them achieve their goals of effective communication, demonstration, and engagement.

Hormel: Custom Trade Show Exhibit

For the NRA show, we combined rich textures, and innovative materials to craft an inviting atmosphere reminiscent of a trendy, yet welcoming restaurant—an ideal stage for Hormel to stand out.