WE KNOW CES

Transform your presence at CES Las Vegas with a custom-built trade show exhibit that captures attention and drives results.

YEARS OF CES EXCELLENCE

We’ve been crafting award-winning  exhibit experiences at CES for years. Our deep understanding of the show’s unique dynamics has helped our tech-focused clients like Bridgestone and Z-Wave create unforgettable brand experiences.

CES EXPERTISE

AWARD-WINNING DESIGNS

FULL-SERVICE SOLUTION

Intimate knowledge of LVCC rules, regulations, technical requirements, and ways to differentiate.

Our client Bridgestone was recognized as one of the stand-out exhibits in 2023.

From concept to teardown, we handle every aspect of your CES presence.

Trade Show Booths

CES Logistics Mastery

Our dedicated CES  team handles every detail of your exhibit’s journey to the Las Vegas Convention Center.

Pre-Show Planning

  • Early booth space assessment
  • LVCC regulation compliance
  • Insurance and permit coordination
  • Utility pre-ordering savings

Transportation & Storage

  • Dedicated CES freight handling
  • Climate-controlled storage
  • On time delivery
  • Advanced materials tracking

Installation Expertise

  • Priority move-in scheduling
  • Certified installation teams
  • 24/7 technical support

Show Support

  • On-site technical staff
  • Daily maintenance checks
  • Rapid response repairs
  • Post-show storage solutions

Our Work At CES Las Vegas

Our team has been bringing innovative brands to life at CES for years. Our award-winning designs have helped industry leaders command attention throughout Las Vegas.

custom trade show booth at CES

BRIDGESTONE 

  • Created multiple technology and interactive experiences
  • Curated a custom-built exhibit featuring an innovation showcase area, demonstration stations,  statement wall, vision wall, and a social media photo opp area


RESULTS

  • 7 top tier media in the exhibit
  • 50+ exhibit tours with journalists, industry analysts, and influencers
  • 12 top tier articles
  • 464 global media placements
  • 194.8 million impressions

FAQS About CES

When Should I Start Planning for CES?

It’s never too early to start planning for CES. Ideally, you should begin   9-12 months in advance     if you’re looking for a truly immersive and experiential environment. This advanced planning will ensure everything from strategy and design to fabrication and logistics is thoughtfully accounted and planned for. Starting early allows for creative flexibility, approvals, and securing premium resources like booth placement and early discounts.

Yes. CES spans multiple venues, including the Las Vegas Convention Center (LVCC), Sands Expo, and nearby hotels, which each have unique layouts, rules, and access points. Understanding floor plans, freight access, and setup timelines ahead of time will help you avoid delays. For example, the LVCC requires precise scheduling for freight deliveries, and space limitations can influence your booth design.

Pre-show planning is critical to a smooth CES experience. This includes registering early to secure prime booth locations, finalizing your design well ahead of deadlines, and understanding CES regulations like height restrictions and fire codes. It’s also a great time to plan pre-show promotions, align your messaging strategy, and ensure your technology integrations are tested and ready to go. A large part of pre-show planning should be around measurement, if your team can identify key objectives and what’s important to measure, our team can help create integrations and experiences that drive towards these objectives.

At CES, the possibilities are endless. We specialize in creating custom trade show exhibits tailored to your goals— you may be interested in a sleek, tech-forward design, multi-level, interactive product demos, or immersive environments featuring AR, VR, or multi-sensory experiences. CES is the perfect place to showcase cutting-edge ideas, and we’ll ensure your exhibit stands out in this competitive landscape.

Absolutely. CES is one of the busiest trade shows in the world, which makes logistics planning crucial. You’ll need to consider drayage costs, advanced warehousing options, transportation schedules, and labor for installation and dismantling (I&D). Working with a partner like NPARALLEL + Atomic Props ensures these details are expertly managed so you can focus on your exhibit and audience.

Common challenges include managing tight timelines, adhering to strict show regulations, and navigating the high cost of exhibiting. The sheer scale of CES means setup and breakdown can be logistically intense, and delays are costly. Our team’s expertise ensures every challenge is addressed—whether it’s coordinating last-minute changes, securing permits, or handling unexpected venue hurdles.

As CES veterans, we know the details that make all the difference: schedule freight deliveries early, secure union labor for setup, and anticipate long lines for services during peak hours. Additionally, plan for power needs—tech-heavy booths require advanced electrical planning. Lastly, leveraging your space creatively with engaging visuals and interactive touchpoints ensures you stand out in a sea of innovation.

Las Vegas comes with its own unique dynamics. Be aware of union labor rules for setup and teardown, especially at major venues. Transportation during peak show hours can be challenging, so plan for delays. Take advantage of the city’s 24/7 environment to entertain clients, but ensure your team is well-rested for show days. Finally, shipping and storage in Las Vegas can be expensive—our experience helps you optimize costs while keeping your booth ready for success.

We’re here to simplify your CES experience by handling logistics and offering strategic recommendations to maximize efficiency. For example, we recommend staying at Resorts World, which is connected to The Loop—an underground Tesla transportation system that provides a fast and cost-effective way to reach the convention center. Let us take care of the planning details so you can focus on engaging with your audience and achieving your event goals.

At NPARALLEL + Atomic Props, we go beyond designing impactful exhibits by providing strategic recommendations tailored to your business objectives. From crafting cross-channel campaigns—such as social media outreach, personalized mailers, and exclusive invitations to boost booth traffic—to identifying opportunities for extending engagement beyond the show floor, we ensure every element aligns with your goals. We emphasize the importance of connecting with your audience in advance, scheduling pre-show meetings, and building awareness before the event. Our holistic approach ensures you connect with your audience, generate leads, and achieve measurable results at CES.

Case Studies

We take pride in the powerful results we’ve delivered for our clients. See how we’ve transformed bold ideas into tangible realities for some of the nation’s largest brands.

custom trade show booths

KOBELCO: Custom Trade Show Exhibit

We designed and built KOBELCO's most successful brand experience at CONEXPO with a 27,000 sq-ft exhibit, driving engagement and generating leads.
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Bridgestone: Custom Trade Show Exhibit at CES

Bridgestone wanted to show their commitment to sustainability at CES, and we delivered. We created an award-winning experience to help them achieve their goals of effective communication, demonstration, and engagement.
Hormel Custom Exhibit

Hormel: Custom Trade Show Exhibit

For the NRA show, we combined rich textures, and innovative materials to craft an inviting atmosphere reminiscent of a trendy, yet welcoming restaurant—an ideal stage for Hormel to stand out.