Connect

CASE STUDY

Starbucks

Custom 3D Billboard

Executive Summary

Starbucks needed to elevate customer engagement and experience by introducing a truly unique and interactive 3d billboard. Leveraging cutting-edge technology, we designed a billboard that featured a cup with integrated temperature sensors and automated straw movement, creating a personalized and dynamic interaction for Starbucks customers.

Business Challenge

Starbucks aimed to promote their Frappuccino beverages in a way that would stand out and captivate customers. They needed an innovative solution that would not only boost customer appeal but also enhance the overall brand experience.

Goals & Objectives

  • Increase sales: Drive sales through engaging and eye-catching marketing.
  • Leave a lasting impression: Create an interactive experience that draws customers in and gives them something they haven’t seen before.
  • Use technology to create: Employ advanced technology to showcase Starbucks’ commitment to creativity and quality.

Our Solution

Following a comprehensive evaluation of Starbucks’ marketing needs, we designed an oversized 3D cup billboard to entice customers and boost Frappuccino sales. This billboard featured state-of-the-art technology, including built-in temperature sensors and automated mechanisms that adjusted the straw position based on the external temperature. The Starbucks logo was crafted as a detachable panel for easy maintenance, ensuring the installation remained pristine.

The cup itself was meticulously crafted from foam to replicate the look of whipped topping, with laminated vinyl artwork and hand-painted chocolate accents adding the finishing touches. This visually striking presentation not only highlighted Starbucks’ dedication to quality and innovation but also created a memorable and engaging experience for passersby.

Results

Our innovative 3D billboard successfully differentiated Starbucks in the market, reinforcing their reputation for delivering unique and enjoyable customer experiences. The eye-catching display significantly enhanced customer engagement, drawing attention and admiration from all who passed by.