CASE STUDY
Brand Activation
Skrewball Scented Brand Environment
Executive Summary
Skrewball sought to create an unforgettable brand presence by constructing a massive 10-foot-long Skrewball bottle. By partnering with our team, we designed an immersive and interactive experience in a bus shelter complete with programmable lighting and custom scent technology. This innovative approach increased Skrewball’s brand exposure and deepened customer engagement.
Business Challenge
Skrewball was looking for a unique and creative way to promote their peanut butter whiskey in a crowded market. They needed a solution that would not only captivate passersby but also immerse the audience in the brand experience, driving engagement and boosting awareness.
Goals & Objectives
- Create a memorable and engaging brand experience
- Build an immersive installation that captures attention
- Boost brand recognition and customer interaction
Our Solution
NPARALLEL + Atomic Props fabricated a 10-foot-long fiberglass Skrewball bottle that poured whiskey into glowing shot glasses, creating a dynamic visual experience with chase lights mimicking the flow of liquid.
The bottle and glasses were placed on a custom roof adorned with branded vinyl, while a custom scent machine inside the ad box filled the surrounding area with the signature aroma of Skrewball whiskey. This combination of sight, sound, and smell created an immersive, multi-sensory brand experience.
Results
The Skrewball bus shelter installation significantly boosted brand exposure and consumer engagement. The 10-foot fiberglass bottle, interactive lighting effects, glowing shot glasses, and custom scent machine captivated the audience, leaving a lasting impression and driving increased awareness for the Skrewball brand.