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CASE STUDY

Pentair

Brand Activation Campaign

Executive Summary

Pentair sought to demonstrate their commitment to safe and clean water with a bold, technologically advanced statement at their gate in U.S. Bank Stadium. We responded by custom-building a 54-foot-long Wave Chandelier, designed to captivate fans and powerfully reinforce Pentair’s dedication to water safety and sustainability.

Business Challenge

Pentair recognized an opportunity to make a bold statement about their commitment to safe and clean water by creating an innovative and interactive feature at their gate in U.S. Bank Stadium. They wanted a dynamic solution that would not only captivate and educate attendees but also reinforce their brand message and elevate awareness of their sustainability initiatives.

Goals & Objectives

  • Amplify Pentair’s visibility: Creating a memorable and impactful installation that leaves a lasting impression.
  • Creatively demonstrate brand dedication: Showcase how Pentair provides safe and clean water through an engaging, interactive experience.
  • Utilize cutting-edge technology: Highlight Pentair’s leadership in sustainability and innovation in a new way, setting an elevated standard for brand engagement.

Our Solution

To fulfill Pentair’s vision, we crafted an impressive Wave Chandelier, spanning 54 feet down the concourse and made up of 254 eight-foot-wide acrylic panels.

Each panel was illuminated with custom programmable RGB LED lighting, creating a dynamic, ever-changing visual display. Motion sensors embedded between the panels tracked fan movement, allowing the lights to follow attendees as they entered U.S. Bank Stadium.

This innovative installation was designed to captivate and engage, leaving a lasting impression while powerfully reinforcing Pentair’s commitment to water safety and sustainability.

Results

This installation significantly enhanced the stadium experience, earning overwhelmingly positive feedback from attendees. It not only captivated audiences but also elevated Pentair’s visibility, solidifying their reputation as a leading advocate for water sustainability. This innovative feature has become a standout element of the stadium, further establishing Pentair as a trailblazer in environmental stewardship.