CASE STUDY
Legrand
Brand Activation Roadshow
Executive Summary
Legrand wanted to enhance their customer outreach across the United States. NPARALLEL + Atomic Props developed a dynamic roadshow strategy that fostered meaningful customer interactions and strengthened relationships. The roadshow, which included 150 stops across the country, enabled Legrand to successfully connect with customers and elevate brand awareness.
Business Challenge
Legrand was seeking innovative ways to connect with their customers and increase brand visibility. They needed a fresh and creative approach to engage their audience and solidify their market presence.
Goals & Objectives
- Creatively broaden customer engagement: Develop a creative strategy to enhance customer interactions across the U.S.
- Build and reinforce relationships: Retain relationships with current customers and create new customer relationships through direct, face-to-face experiences and conversations.
Our Solution
As Legrand’s trusted partner for more than a decade, we explored various strategies to meet their goals. The chosen solution was an ambitious nationwide roadshow, designed to engage customers in a unique and personal way. Our team meticulously planned, designed, fabricated, and managed every aspect of the program. The roadshow featured a custom-built 26’ trailer, towed by a branded Legrand truck, that served as a mobile showroom. The trailer was equipped with essential products, a rolling outdoor kiosk, and multiple interactive touchscreens to engage customers with Legrand’s offerings. This immersive experience traveled to 150 locations across the U.S., bringing Legrand directly to their customers.
Results
The roadshow resulted in thousands of face-to-face, sales-driving interactions, as the trailer made 150 impactful stops across America, significantly boosting Legrand’s customer engagement and brand visibility.