CASE STUDY
Kobelco
Interactive Brand Experience at ConExpo
Executive Summary
KOBELCO aimed to create a powerful and unforgettable brand experience at CONEXPO by unveiling a large-scale, interactive exhibit. We exceeded expectations by delivering an exhibit that drove high engagement, significantly boosted brand visibility, and resulted in 845 attendees participating in a thrilling bull-riding experience, generating over 250 new business leads and strengthening brand awareness.
Business Challenge
KOBELCO sought to stand out at CONEXPO, a premier industry event, by offering an immersive and interactive experience that would captivate attendees, drive participation, and effectively showcase their products and brand.
Goals & Objectives
- Be impactful: Design an exciting and engaging presence at CONEXPO.
- Draw people in: Encourage active participation from event attendees.
- Gain leads: Leverage the exhibit to cultivate new business opportunities.
Our Solution
To achieve KOBELCO’s vision, our team designed and constructed a 27,000-square-foot double-decker exhibit for CONEXPO. This expansive installation featured a bull-riding arena, a fully themed saloon, a retail store, a second-story VIP area, a car crusher, demo stations, and multiple conference rooms. The exhibit was a result of a seamless partnership between NPARALLEL + Atomic Props and KOBELCO, which led to 845 attendees taking part in the bull-riding challenge, the generation of over 250 new business leads, and a substantial increase in brand awareness. KOBELCO hailed the exhibit as their most successful brand experience to date.
Results
Achieved high engagement and excitement from event-goers with 845 attendees visiting the exhibit. High engagement led to generating more than 250 new business leads. The event became a benchmark-setting event and was one of KOBELCO’s most successful brand experiences.