CASE STUDY
Ibotta
Transit Advertising Pop Up
Executive Summary
Ibotta sought to raise awareness and drive engagement for their app through a dynamic and immersive experiential activation. NPARALLEL + Atomic Props took on the challenge, designing, fabricating, and installing a 30’ x 30’ traveling installation that not only increased brand visibility and user interaction but also generated significant media coverage across the nation.
Business Challenge
Ibotta wanted to create a unique, attention-grabbing experience that would promote the cash-back benefits of their app while capturing the interest of travelers in major cities. Their goal was to drive app downloads through an engaging and memorable activation.
Goals & Objectives
Build brand awareness: Increase Ibotta’s presence and recognition across key urban centers.
Drive action: Encourage interaction with the Ibotta app and gain downloads.
Be memorable: Create a compelling activation that resonates with a diverse, high-traffic audience.
Get attention: Spark conversation and attract media conversation.
Our Solution
To generate excitement and engagement for Ibotta, NPARALLEL + Atomic Props crafted a custom 30’ x 30’ traveling activation that toured transit stations in major cities, including New York, Chicago, and Denver. The installation featured sleek modular aluminum walls adorned with vibrant vinyl graphics and 3D cloud elements, creating a visually striking presence.
Visitors were welcomed by a fog curtain emblazoned with Ibotta’s logo, setting the stage for an immersive experience. Inside, participants could engage in a thrilling cash drop, where they attempted to grab as much flying money as possible—an experience that was both memorable and shareable.
This interactive and visually appealing installation was strategically designed to captivate travelers, driving brand awareness and app engagement.
Results
The traveling activation successfully elevated Ibotta’s brand visibility and significantly boosted user engagement. The captivating experience not only resonated with travelers but also garnered extensive national and local news coverage, amplifying Ibotta’s market presence and solidifying its position in key urban markets.