In experiential marketing, creating eye-catching and memorable experiences displays is key. These custom fabrications help capture audience attention, encourage brand engagement with your target audience, and drive results. As a leading experiential marketing agency that specializes in 3D fabrication service, we know the importance of choosing the right materials for your custom experiences, props, and installations.
This guide covers materials for custom fabrication in experiential marketing, including:
We'll explore core structural elements and finishing touches, with examples of their use in eye-catching immersive experiences.
Acrylic, or plexiglass, is a versatile and cost-effective material perfect for creating transparent or translucent elements. It features a lightweight design, shatter resistance, and allows for easy shaping and coloring.
Acrylic fabrication applications in immersive experiences and branded environments include:
Aluminum is a great choice for indoor and outdoor use. It can be anodized (treated to create a durable, corrosion-resistant surface), polished, or brushed for various finishes.
Aluminum fabrication applications in branded environments and for custom trade show booths include:
Automotive paint is ideal for achieving a sleek and professional look on custom props. It's extremely durable and comes in a wide range of finishes, from matte to high gloss.
Applications in custom fabrication include:
These are essential for protecting materials and finishes to ensure durability and longevity.
Types and applications:
While not fabrication materials, electronics and lighting are key to many props and installations. They enhance the overall experience and can transform a simple display into an immersive environment.
Components and applications in immersive environments include:
Epoxy is used for creating unique effects and as a durable finish on props and 3D prints.
Applications include:
Fabric and upholstery enhance the look and feel of spaces and structures with colors and textures. They hide the nuts and bolts while providing a ton of design options. Fabric-based components are often cost-effective, easily transportable, and adaptable, making them invaluable for creating engaging, multisensory environments.
Applications in experiential marketing:
An engineered wood product that's stable, smooth, and easy to work with.
Applications in custom fabrication and trade show booth design include:
Foam fabricators use different types, like polystyrene and polyurethane, to create custom props. Foam is lightweight and easy to carve into multiple shapes and sizes.
Applications include:
Durable and easy to clean, great for large surfaces and outdoor applications.
Applications during custom fabrication include:
Paint is perhaps the most versatile and transformative finishing material in prop making. It can completely alter the appearance of a prop, create illusions, and add depth and texture.
Applications in immersive experiences and branded environments include:
Polycarbonate is a lightweight synthetic plastic material known for its impact resistance, which is important where durability is paramount.
Plastic fabrication applications for immersive experiences or outdoor advertising:
Perfect for creating molds or flexible, skin-like surfaces.
Applications:
Designers often choose steel in custom fabrication for marketing installations. It's versatile, strong, and can be shaped into many forms.
Applications include:
Vinyl wraps offer a quick and reversible way to add color, patterns, or branding to props and installations.
Applications:
Natural wood brings warmth and authenticity to custom fabrications. Different types of wood offer various aesthetics and properties.
Applications for immersive branded experiences:
While less common, zinc is another option for custom metal fabrication that can add a unique touch.
Applications might include:
By thoughtfully combining materials from this guide, NPARALLEL + Atomic Props creates multi-sensory, immersive experiences that engage audiences on multiple levels. From the cool feel of metal to the warm touch of wood, each material adds to your brand experience. Transparent acrylics play with light, while strong polycarbonates hold up to use. Together, they create a unique sensory journey.
We pride ourselves on staying at the forefront of industry trends and fabrication techniques. Our team of skilled artists and technicians helps you choose the best materials for your vision. We focus on durability, safety, and visual impact.
Whether you are planning a one-time event or a permanent space, knowing the available materials is important. This knowledge helps you create memorable experiences that connect with your audience.
Let's discuss ways we can help turn your brand's vision into a tangible reality. Contact us in whatever form is most convenient. We look forward to hearing from you!
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All Rights Reserved | NPARALLEL, Inc.
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All Rights Reserved | NPARALLEL, Inc.