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CASE STUDY

Ecolab

Brand Management

Executive Summary

Ecolab wanted to establish consistent brand management for their trade show and portable programs across their divisions. Our team at NPARALLEL + Atomic Props curated a program and system that allowed the Ecolab team to grow and establish a consistent brand presence with every event touchpoint.

Business Challenge

Ecolab recognized a significant opportunity to elevate their brand presence and consistency across their trade show and portable event programs. Their goal was to expertly refine and align every asset to ensure each one accurately represented their brand, adhered to guidelines, and drove toward overarching objectives.

Goals & Objectives

  • Reposition brand identity: Establish an elevated and consistent brand presence across all business units.
  • Find a capable partner: Manage all their assets with meticulous attention to detail and provide reporting that enabled informed marketing decisions.

Our Solution

Ecolab chose to implement a holistic brand governance strategy in collaboration with our team to unify their trade show and portable programs across all Ecolab divisions. We designed the trade show program to be flexible so it could solve multiple variations in size and focus for events without compromising the brands that live under the Ecolab umbrella.

Our creative team underwent training on Ecolab’s brand identity, ensuring an understanding of the brand’s updated positioning and guidelines. Our solution offered customized brand templates, unified design elements, and an approval process to ensure consistency and adherence to brand guidelines across all materials. This solution provided Ecolab with a streamlined and cohesive brand presence at trade shows, elevating its overall brand visibility and impact.

Results

As a result of this initiative, Ecolab delivered brand consistency across their trade show and portable programs, while still accommodating the unique characteristics and messaging needs of each division. There has also been a reduction in costs for the divisions through our portable program management system and our Custom Rental and Reuse Program.