CASE STUDY
havas For Coca Cola
Custom Bus Shelter
Executive Summary
Coca-Cola aimed to elevate consumer interaction by introducing a one-of-a-kind vending machine that dispenses Coke in exchange for a smile. We brought this vision to life by integrating custom vending mechanisms, refrigeration, electronics, and advanced facial recognition technology, creating a memorable and engaging experience for bus commuters in Chicago.
Business Challenge
Coca-Cola wanted to wow consumers with a cool, innovative, and interactive experience that would deepen consumer engagement and strengthen connections with the brand.
Goals & Objectives
- Create an interactive experience: Design a fun and engaging way for consumers to interact with the Coca-Cola brand.
- Strengthen customer connections: Foster a deeper emotional connection between consumers and Coca-Cola.
- Leverage innovative technology: Incorporate cutting-edge technology to enhance the overall experience.
Our Solution
We engineered two custom vending machines equipped with refrigeration, electronics, and space to store 100 cans of Coke in a compact 7-inch-deep unit. Each machine featured a facial recognition camera installed at the top of the shelter to detect and capture a smile.
When a customer smiled into the camera, the machine dispensed an ice-cold can of Coca-Cola. These interactive units were strategically placed at bus shelters across Chicago, inviting commuters to engage with the brand in a unique and memorable way.
Results
Coca-Cola saw a significant increase in consumer interactions and brand engagement, leading to enhanced visibility and strengthened consumer loyalty. This innovative approach not only delighted customers but also reinforced Coca-Cola’s reputation as a brand that knows how to connect with its audience in creative and meaningful ways.
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