CASE STUDY
Bridgestone
Custom Built Exhibit For CES
Executive Summary
Bridgestone is a global leader in the tire and rubber industry, based in Nashville, TN. Bridgestone wanted to showcase their commitment to social, customer, and future sustainability initiatives at the Consumer Electronics Show (CES) by displaying a unique exhibit design that would draw people in and allow meaningful conversations with consumers, media, investors, and show attendees.
We created a 50’ x 50’ exhibit experience that featured a digitally printed chassis, and advanced technology integrations to achieve their goals of effective communication, demonstration, and engagement.
Business Challenge
Bridgestone recognized CES as a critical platform to showcase their evolving commitment to sustainability and innovation. With a focus on social, customer, and future sustainability initiatives, Bridgestone needed an exhibit that would draw in a diverse audience and foster meaningful interactions.
The challenge was to create a visually striking and interactive experience that communicated Bridgestone’s refreshed brand positioning and reinforced their role as a leader in sustainable solutions.
The opportunity was to design an exhibit that would elevate their brand visibility, effectively demonstrate their sustainability initiatives, and engage CES attendees on a deeper level.
Goals & Objectives
- Showcase sustainability: Communicate, demonstrate, and engage by showcasing their commitment to social, customer, and future sustainability initiatives.
- Refresh brand positioning: Communicate refreshed brand position and commitment to providing social and customer value as a Sustainable Solutions Company through its Bridgestone E8 Commitment.
- Elevate customer values: Demonstrate their commitment by providing social and customer value as a Sustainable Solutions Company through their current initiatives and future aspirations.
Our Solution
NPARALLEL + Atomic Props executed a customized 50’ x 50’ experiential marketing exhibit solution for CES. The display featured digitally printed chassis and advanced technology integrations including lead capture systems, a personalized theater experience, digital thread displays, massive screens, and holistic content development. This solution offered Bridgestone a visually impactful and interactive environment with a premium look and feel, differentiating them from competitors at the event.
Our team found that this innovative exhibit design was straightforward to manage despite its complexity, leveraging seamless integration of technology and content to enhance attendee engagement.
Results
Bridgestone was extremely pleased with the exhibit. It led to hundreds of leads, 67k social media impressions, 32 media placements, and 7 podcast inclusions. Given the success of the exhibit, they booked their space – even larger – for the following year.