engage, excite and connect with

 Immersive  experiences

engage, excite and connect with

 Immersive  experiences

Brand Activation is All About Creating Experiences.

So what is a brand activation? To put it simply, it’s an experience you create specially for the people you want to reach. A brand experience is one of the best ways to make your brand stand out and get seen. And it makes sense - marketing activations that demonstrate understanding what target audiences care about will naturally work better.

invite your

audience in.

No project is too small or too large for us. We pride ourselves on being able to scale your brand experience to whatever level you choose, whether it’s an all-out elaborate installation or a discreet, witty guerrilla marketing campaign. 


We pinpoint your distinctive market, which gives us the insight we need to develop and conceptualize your brand activation experience. We also help figure out the best approach to sculpting your project within whatever budget you’re working with—we’re creative, resourceful, and experienced enough to find the solution you’re after.

invite your  audience in.

No project is too small or too large for us. We pride ourselves on being able to scale your brand experience to whatever level you choose, whether it’s an all-out elaborate installation or a discreet, witty guerrilla marketing campaign. We pinpoint your distinctive market, which gives us the insight we need to develop and conceptualize your brand activation experience.

see it. feel it. experience it.

When it comes to breathing life into your brand, the role of an immersive brand activation can’t be understated. By using creativity and generating a human connection, well-executed brand activations aren’t afraid to be bold, brave, and memorable. That’s what it takes to stand out against the crowd.


There are so many ways to launch a new brand experience. Thinking outside of the box is a key part of this, and that’s one way that NPARALLEL + Atomic Props comes through for you as a skilled brand experience agency. We’re full of activation ideas: think pop-up events, guerrilla marketing strategies, street campaigns, and sampling events. There are endless ways to turn your activation into an experience that will leave your customers talking about you.

GET IN TOUCH

see it. feel it. experience it.

When it comes to breathing life into your brand, the role of an immersive brand activation can’t be understated. Thinking outside of the box is one way that NPARALLEL + Atomic Props comes through for you as a skilled brand experience agency. We’re full of activation ideas that will leave your customers talking about you.

GET IN TOUCH

interactive experiences

Create an immersive activation to invite your audience to step directly into your brand’s world. By leveraging audio-visual effects or crafting an interactive, multi-sensory environment, we build a tangible experience that deeply connects with your audience and leaves a lasting connection to your brand.

interactive experiences

Create an immersive activation to invite your audience to step directly into your brand’s world. By leveraging audio-visual effects or crafting an interactive, multi-sensory environment, we build a tangible experience that deeply connects with your audience and leaves a lasting connection to your brand.

interactive experiences

Create an immersive activation to invite your audience to step directly into your brand’s world. By leveraging audio-visual effects or crafting an interactive, multi-sensory environment, we build a tangible experience that deeply connects with your audience and leaves a lasting connection to your brand.

mobile experiences

Take your brand on the road with dynamic activations that connect with audiences across multiple locations. Ideal for brands looking to engage directly and create meaningful, face-to-face interactions with customers, prospects, or various audiences. The Oscar Meyer Weiner is a classic example of one that’s made a lasting impression over multiple generations.

mobile experiences

Take your brand on the road with dynamic activations that connect with audiences across multiple locations. Ideal for brands looking to engage directly and create meaningful, face-to-face interactions with customers, prospects, or various audiences. The Oscar Meyer Weiner is a classic example of one that’s made a lasting impression over multiple generations.

street campaigns

Meet your audience where they are with targeted campaigns in high-traffic areas that maximize exposure and encourage interaction. Our team is here to help you ideate and curate experiences that stop people in their tracks and allow them to experience your brand in new ways.

street campaigns

Meet your audience where they are with targeted campaigns in high-traffic areas that maximize exposure and encourage interaction. Our team is here to help you ideate and curate experiences that stop people in their tracks and allow them to experience your brand in new ways.

street campaigns

Meet your audience where they are with targeted campaigns in high-traffic areas that maximize exposure and encourage interaction. Our team is here to help you ideate and curate experiences that stop people in their tracks and allow them to experience your brand in new ways.

CASE STUDIES

From crafting a 20-foot sprinkler for Target and a donut swing for Dunkin’, our creativity has no limits. We’ll work within your budget to deliver standout experiences that set you apart.

SEE ALL CASE STUDIES

  • IMMERSIVE FAN EXPERIENCE FOR FINAL FANTASY


    We partnered with Liquid Advertising to build a custom 16-foot prop for Final Fantasy's debut on the Hollywood Walk of Fame.

    READ MORE

  • Immersive Fan Experience For Trolls


    We created a multi-sensory, immersive experience for Trolls, featuring custom 3d props and interactive environments for unforgettable engagement.

    READ MORE

  • Custom Prop for Clash of Clans


    We brought the Clash of Clan game to life with larger-than-life characters and structures in New York City, Los Angeles, and London.

    READ MORE

our strategic approach

At NPARALLEL + Atomic Props, our process leads to creative, efficient, and collaborative project execution for every type of brand activation. It’s a unique, customizable approach we’ve refined over the years to match each client’s, and every project’s, specific visions and needs.

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IMAGINE

This first phase begins with a preliminary conversation of a project to understand client needs and desired outcomes. The team then works together to provide everything needed to bring the best concept to life or to develop creative concepts and strategies. After the collaboration, we produce a preliminary design and eventually a final design to show the possibilities of their vision. Upon client approval, we move to CREATE.

CREATE

The second phase of the process encompasses the entire journey from creation to the final installation and event launch. We collaborate with our clients, project teams, tech specialists, fabricators, designers, and detailers to bring our client's dreams to life. Our primary focus is to create the best journey for their event and activation. Now, it's time to IGNITE.

IGNITE

The final phase is where the client shines - the activation or main event goes live. The focus in this phase includes logistics, installation, asset management, talent management, and technology execution. We deploy future-facing tools to gain impactful insights and launch analytics. Our team ensures client assets are looked after even after the event, acting as a true partner and lighting a fire in the hearts and minds of the audience.

case studies

Some of our favorite projects have included creating unique brand experiences that truly stand out. Whether it’s building a replica of a C-5M Super Galaxy airplane, constructing a 20-foot-long working lawn sprinkler for Target, or designing a donut swing for Dunkin’, our creativity knows no bounds.


We’ll work with your budget to ensure you get a display that not only meets your needs but also sets you apart from the competition.

SEE ALL CASE STUDIES

immersive fan experience for final fantasy

We partnered with Liquid Advertising to build a custom 16-foot prop for Final Fantasy's debut on the Hollywood Walk of Fame.

Immersive Fan Experience For Trolls

We created a multi-sensory, immersive experience for Trolls, featuring custom 3d props and interactive environments for unforgettable engagement.

immersive experience for clash of clans

We brought the Clash of Clan game to life with larger-than-life characters and structures in New York City, Los Angeles, and London.

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