Engage, Excite, and Connect With

Immersive experiences

Invite Your Audience In.

No project is too small or too large for us. We pride ourselves on being able to scale your brand experience to whatever level you choose, whether it’s all-out elaborate installations for immersive experiences or a discreet, witty guerrilla marketing campaign.

We pinpoint your distinctive market, which gives us the insight we need to develop and conceptualize your brand activation experience. We also help figure out the best approach to sculpting your project within whatever budget you’re working with—we’re creative, resourceful, and experienced enough to find the solution you’re after.

See it. Feel it. Experience it.

When it comes to breathing life into your brand, the role of an immersive brand activation can’t be understated. By using creativity and generating a human connection, well-executed brand activations aren’t afraid to be bold, brave, and memorable. That’s what it takes to stand out against the crowd.

There are so many ways to launch a new brand experience. Thinking outside of the box is a key part of this, and that’s one way that NPARALLEL + Atomic Props comes through for you as a skilled brand experience agency. We’re full of activation ideas: think pop-up events, guerrilla marketing strategies, street campaigns, and sampling events. There are endless ways to turn your activation into an experience that will leave your customers talking about you.

Interactive Experiences

Create immersive experiences to invite your audience to step directly into your brand’s world. By leveraging audio-visual effects or crafting an interactive, multi-sensory environment, we build a tangible experience that deeply connects with your audience and leaves a lasting connection to your brand.

Mobile Experiences

Take your brand on the road with dynamic activations that connect with audiences across multiple locations. Ideal for brands looking to engage directly and create meaningful, face-to-face interactions with customers, prospects, or various audiences. The Oscar Meyer Weiner is a classic example of one that’s made a lasting impression over multiple generations.

Street Campaigns

Meet your audience where they are with targeted campaigns in high-traffic areas that maximize exposure and encourage interaction. Our team is here to help you ideate and curate experiences that stop people in their tracks and allow them to experience your brand in new ways.

Our Strategic Approach

At NPARALLEL + Atomic Props, our process leads to creative, efficient, collaborative, and cohesive project execution for every type of brand activation. It’s a unique, customizable approach we’ve refined over the years to match each client’s, and every project’s, specific visions and needs.

Imagine

This first phase begins with a preliminary conversation of a project to understand client needs and desired outcomes. The team then works together to provide everything needed to bring the best concept to life or to develop creative concepts and strategies. After the collaboration, we produce a preliminary design and eventually a final design to show the possibilities of their vision. Upon client approval, we move to CREATE.

Create

The second phase of the process encompasses the entire journey from creation to the final installation and event launch. We collaborate with our clients, project teams, tech specialists, fabricators, designers, and detailers to bring our client’s dreams to life. Our primary focus is to create the best journey for their event and activation. Now, it’s time to IGNITE.

Ignite

The final phase is where the client shines – the activation or main event goes live. The focus in this phase includes logistics, installation, asset management, talent management, and technology execution. We deploy future-facing tools to gain impactful insights and launch analytics. Our team ensures client assets are looked after even after the event, acting as a true partner and lighting a fire in the hearts and minds of the audience.

You are my first call when I need flawless execution and great customer service. Above all, it's always an enjoyable experience!

You provided premier service in managing our numerous conference displays. Your creativity, attention to detail, and ability to rapidly respond to issues sets you apart from others in your field.

Thank you for everything you did to execute with perfection for KOBELCO. You made even last-minute changes seem like they were no problem. I'm still getting feedback from our employees about the experience and everyone was complimentary of how everything was done! I look forward to future projects with you.

Case Studies

Some of our favorite projects have included creating unique brand experiences that truly stand out. Whether it’s building a replica of a C-5M Super Galaxy airplane, constructing a 20-foot-long working lawn sprinkler for Target, or designing a donut swing for Dunkin’, our creativity knows no bounds.

We’ll work with your budget to ensure you get a display that not only meets your needs but also sets you apart from the competition.

Trolls: Immersive Fan Experience

Our team crafted over 100 custom props, creating an immersive Trolls experience that offered visitors a memorable and interactive journey through a series of themed environments.

Final Fantasy: Fan Experience With AR Event Tech

To celebrate the anniversary of the Final Fantasy video game, we designed an interactive fan experience with AR event technology.

Clash of Clans: Brand Experience

To commemorate the 5th anniversary of the Clash of Clans video game, we brought the game’s world to life with larger-than-life characters and structures in New York City, Los Angeles, and London.