Brand Activation
Make Your Audience Feel Seen with a Brand Experience They Won’t Forget.
Imagine if brands didn’t just sell products or services, but made real, authentic connections with their audience. That’s where structural branding comes in and brings that potential to life through interactive environments and immersive experiences. Where traditional advertising can limit both the business and the consumer to mere brand awareness, a brand activation is a level up to really show your audience that you see them, too.
Brand experience plays a key role in telling your full story and creating lasting connections between you and your audience. NPARALLEL + Atomic Props has spent decades designing and creating immersive, unforgettable experiential marketing activations that make a splash in all the right places and speak to all the right people.
The Art of Brand Activation
The NPARALLEL + Atomic Props team knows what makes audiences come back for more, because time after time, we have helped build the brand experiences that leave people in awe.
The journey we take our clients on is methodical, creative, and well-attuned: once we land on a vision, we bring it to life through precision planning, leading-edge technology, immersive design, and custom fabrication. Our team collaborates across every detail, culminating in hands-on creation in our state-of-the-art fabrication shop.
The result? An activation that creates a legacy, because brand activation is more than a single event; it’s a piece of art, and connection, that resonates long after an event is over.
Find Your Resonance
We find that two primary types of event activations really resonate with audiences, and the potential for both are sky high (sometimes literally).
Immersive Experiences:
When you need to bring your audience in close, an interactive experience is a beacon light. From immersion experiences they can show up and engage with marketing activations that go wherever they already are, the creative possibilities are limitless.
Environment Experiences:
A branded environment has serious potential to create lasting connections between you and your audience. The experience of structural branding generates curiosity that turns into brand correlation.
The Brand Experience: A Creative Origin Story.
How is a brand activation concept born? From the very start, our collaborative workflow brings your brand’s objectives, vision, personality, and voice to the table and combines it with our own process expertise in moving it from concept to reality.
There aren’t many brand activation ideas or creative endeavors we aren’t willing to take a chance on.
A 21st Century Experience
The possibilities for future-facing technologies are limitless, from virtual and augmented reality to facial recognition and animatronics, all designed to elevate audience engagement to extraordinary levels. At NPARALLEL + Atomic Props, we collaborate closely with our clients and their agencies to craft innovative, technology-driven experiences that captivate minds and connect with hearts, redefining what’s possible in brand engagement.
Measure Your Success
We help keep track of the impact your brand activation is making as you build an unforgettable experience. It’s crucial to be able to see the results of your hard work, and our methods of measuring success and learning from the analytics we glean keep you fully informed and up-to-date on the potential and actual outcomes.
Set Your Brand Activation Up With Multichannel Integrations
At NPARALLEL + Atomic Props, we are strong advocates for cross-channel marketing, cohesively integrating your brand experience with digital channels like social media, email marketing, and other priority platforms. We take a comprehensive approach, ensuring that each activation is strategically connected to broader marketing efforts. By involving key stakeholders and aligning every touchpoint, we help extend the reach and impact of your campaign, creating cohesive, multi-dimensional experiences that drive results.
Take a Look Inside What We Do
Don’t just take our word for it. We can show you the results we bring to the table, and why major brands across the country trust and depend on us.
Walking Dead: Immersive Fan Experience
Trolls: Immersive Fan Experience
