CASE STUDY
Custom Built Trade Show Exhibit
Executive Summary
Aveda wanted to reinvigorate brand awareness and share the Aveda vision and concept in the Southern California market. We created a 30’ x 40’ fully immersive and eye-catching oasis, featuring elements such as a waterfall, aroma tunnel, digital LED screen walls, and other innovative technologies to achieve their goal of creating a unique and immersive experience.
Business Challenge
Aveda had an exceptional opportunity to reignite their brand in a way that would captivate audiences and rekindle their love for the brand and its outstanding products. Our team took on the responsibility of crafting an experience that not only embodied Aveda’s culture, mission, vision, and values but also delivered a unique and immersive encounter within the show hall. This was more than just a showcase—it was a moment to reconnect and inspire, reminding audiences why they fell in love with Aveda in the first place.
Goals & Objectives
- Deliver a uniquely “Aveda” experience: Reflect Aveda’s culture, mission, vision, and values through an important audience experience.
- Immerse customers in a theme: Feature their “Culture Clash” theme throughout the activation.
Our Solution
NPARALLEL + Atomic Props partnered with Aveda to craft a 3D experience that not only embodied Aveda’s culture, mission, vision, and values but also brought to life their new year-long theme, Culture Clash. By seamlessly translating Aveda’s vision into a stunning 30’ x 40’ oasis, our team created an environment that was as functional as it was visually captivating, all while staying true to the brand’s natural aesthetic. The design incorporated a variety of elements, including a waterfall, aroma tunnel, curved digital LED screen walls, a digital flip book, and an aroma table, blending whimsical charm with technical brilliance to create an unforgettable experience.
Results
Aveda was thrilled with the experience our team delivered and the execution on-site in California. With their featured products perfectly positioned, Aveda’s expert team seamlessly utilized every element of the booth to engage event attendees in a truly transformative experience.