Big impact. little footprint.

Building experiences more sustainably

We're imagining a better future, And building one, too.

At NPARALLEL + Atomic Props, sustainability is a core tenet that is woven into our fabric. From thoughtful partnerships and intentional design to expanding recycling programs and tackling e-waste, we’re actively working to minimize our environmental footprint while delivering top-tier experiential marketing. By pushing the boundaries of what’s possible, we’re building memorable experiences and a sustainable future for our industry.

Thoughtful partnerships

Sustainability starts with our choices, including who we choose to work with. We seek partnerships with suppliers and collaborators who share our commitment to the environment.

By prioritizing vendors with sustainability certifications and eco-friendly practices, we extend our impact beyond our operations, ensuring that every project we deliver upholds the highest environmental standards.

Custom rental + reuse program

We believe in maximizing the lifecycle of every element we create. Our Custom Rental + Reuse Program is designed to keep materials in circulation, reducing waste while delivering high-quality, innovative solutions. By repurposing existing components and prioritizing recycled and recyclable materials, we ensure that our designs are visually compelling and environmentally responsible.

Design + transportation

Great design doesn’t stop at aesthetics; it considers the entire journey. We engineer our products with yield in mind, minimizing waste from the outset. Our focus on efficient design also extends to logistics—by consolidating shipments and optimizing space and weight, we reduce our carbon footprint significantly. Every step of our process is engineered to prioritize the planet.

Expanded recycling efforts

Our recycling initiatives go beyond the basics. From metals to fabrics, we are committed to giving materials a second life. We recycle 100% of our white EPVC into outdoor decking and architectural elements, while fabrics are repurposed into upcycled tote bags or shredded for stuffing. In 2025, we aim to expand our recycling programs further, including trade show carpeting to keep even more waste out of landfills.

Tackling electronic waste

E-waste, or electronic waste, refers to discarded electrical or electronic devices, which is one of the fastest-growing environmental challenges today. We’re tackling this issue head-on by partnering with a local R2-certified non-profit to responsibly recycle these electronics. This initiative helps reduce harmful waste while also creating jobs within our community.