Exceptional talent

Genuine partnerships

our greatest strength is in our people, bar none.

We are more than just colleagues; we are a community that values creativity, collaboration, and the courage to think differently. Our commitment to each other is reflected in our commitment to our clients, dedicated to creating an environment where everyone feels valued, heard, and empowered to do their best work.

Our people are at the heart of every success story. Nearly 100 strong, we bring together engineers, designers, craftspeople, and strategic leaders who are all driven by a shared passion for creativity and excellence. We excel at tackling complex challenges and pushing creative boundaries, delivering projects that consistently surpass expectations.

But beyond their skills and expertise, our people are great humans who genuinely care about their work, their colleagues, and our clients. This spirit of camaraderie and mutual respect defines our culture and shapes every project we undertake.

the power of partnership

Stronger together.

We know that great work is built on great partnerships. We’ve combined our strengths to form a full-service experiential marketing agency powerhouse that delivers immersive, emotionally engaging activations. Together, we push creative limits, merging custom 3D props with leading-edge strategies to create experiences that captivate audiences and elevate brands to new heights.

This partnership doesn’t just add new capabilities, it amplifies what makes us unique. With our combined expertise, we tackle complex challenges head-on, delivering solutions that are as visually stunning as they are strategically impactful. This synergy allows us to approach each project with a fresh perspective, blending art and strategy to create moments that not only stand out but also drive meaningful results.

Mission

Create a human experience that connects the minds and hearts of an audience. We produce unique brand encounters that leverage innovative strategies and emerging technologies to turn creative visions into reality.

Vision

Transform every brand interaction into a moment of connection, setting new benchmarks for creativity and impact.

Values

Our core values are the foundation of everything we do. They inspire us to continuously elevate our work, foster collaboration, and create an environment that empowers us to succeed.

Respect

Listen. Acknowledge. Have empathy. Validate contributions. Be kind. Be thankful.

Integrity

Choose courage over comfort, choose what is right over what is fun, fast or easy.

Courage

Respond to risk, challenges and fear with compassion, determination, and confidence.

Balance

Manage the needs of others with what is healthy for ourselves and NPARALLEL + Atomic Props.

Growth

Look at problems from a different angle. Be bold in thought and action. Learn. Teach.

Honesty

Tell the truth.

Exhibiting Good

Care for each other and our clients; give back to the greater community as a team.

Our leaders help drive us forward.

Meet our leadership team who drive us forward with passion, expertise, and an unwavering commitment to excellence.

Each leader brings a unique blend of creativity, strategic insight, and hands-on experience, shaping our culture and ensuring we deliver standout solutions.

Together, they inspire our teams to think bigger, create bolder, and connect brands with their audiences like never before.

Megan Diamond

President + CEO

Don Gonse

Partner + Chief Sales Officer
Dan Broady

Dan Broady

Chief Operating Officer

Julie Gustafson

Chief Experience Officer

Darrin Maxwell

VP, Strategic Accounts

Jodi Lewis

VP, Creative

Jim Vylasek

VP, Technology

Our Commitment: Diversity, EQUITY + InclusioN

At NPARALLEL + Atomic Props, we believe that true strength comes from embracing different thoughts, perspectives, backgrounds, and experiences. At the heart of our mission is a deep commitment to equity and a sense of belonging that feels real and meaningful. We’ve created a space where everyone, whether they work for us or with us, can genuinely thrive and reach their fullest potential.

We place immense value on diversity in thought, perspective, and experience, and we stand firmly by the principles of equity, inclusion, anti-racism, and anti-discrimination. Core to who we are is our commitment to ensuring that every employee, consultant, client, partner, and friend—regardless of their gender identity, race, color, sexual orientation, language, national origin, religion, disability, or age—is embraced, respected, and valued for exactly who they are. The outcomes of our work will reflect this dedication, free from the biases of these identities.

We define antiracism and anti-discrimination as an active, ongoing effort to oppose and dismantle all forms of racism and discrimination. This means promoting equity, diversity, inclusion, and belonging not just in theory, but in everything we do. As an organization committed to these values, we are continuously identifying, discussing, and confronting issues of equity and inclusion, not only within our own walls but also in the communities we serve and the people we touch.

We hold ourselves and each other accountable to ensure that NPARALLEL + Atomic Props remains a truly inclusive, welcoming, and supportive space for all who engage with us—whether as employees, partners, or friends. This is our promise, and we live it every day.

Here, we’re building a community where everyone is encouraged and empowered to be their most authentic self. Whether you’re part of our team or one of our valued partners, we are dedicated to ensuring that every person has the support, respect, and opportunities they need to thrive and realize their full potential.