The future of experiential marketing is here.

we build powerful brands. literally.

Welcome to NPARALLEL + Atomic Props, an award-winning experiential marketing agency that designs, builds, and delivers brand experiences that captivate, connect, and inspire action.

With strategic craftsmanship and future-forward technology, our team of innovators, builders, strategists, and creators elevate your brand presence on a deeper level. By crafting human-first experiences that connect with the hearts and minds of your audience, we bring your vision to life—from concept to completion.

A GAME CHANGING PARTNERSHIP

nparallel acquires atomic props

Together, we bring brands to life with precision and creativity. From concept to execution, we design, build, fabricate, and manage immersive brand experiences that tell your company’s story.

By joining forces with Atomic Props, known for pioneering 3D props and innovative out-of-home activations, we’ve formed a powerhouse of talent and capabilities. Together, as NPARALLEL + Atomic Props, we are redefining what an experiential marketing agency looks like. With every detail handled under one roof, we bring a cohesive, end-to-end experience that drives impact.

With over 60 years of combined expertise, we’re trusted by some of the world’s most influential brands to create bold, memorable experiences. More than a team, we’re your partners—dedicated to crafting interactions that captivate, inspire, and drive real results.

trusted by some of the world’s most innovative brands

What We Do

Trade Shows + Conferences

Trade shows and conferences are your opportunity to stand out. Whether you need custom trade show booths or rental booths, we’ve been in the industry for decades and we partner with your team to help craft the experience that delivers on your objectives and connects with the minds and hearts of your audience.

Our leading-edge technology, proprietary logistics program, lead capture tools, and innovative design give your brand a leg up.

IMMERSIVE EXPERIENCES & ENVIRONMENTS

Our brand activation campaigns turn fleeting moments into unforgettable immersive experiences, generating buzz with pop-up events and guerrilla marketing stunts that captivate and get people talking.

We create branded environments that forge powerful connections between your audience and your brand’s message. What sets our experiential marketing agency apart from the rest? Many things, but we’re best known for our partnership approach, innovative concepts, talented craftsmanship team, and cohesive end-to-end logistics management.

OOH ADVERTISING + 3D BILLBOARDS

Imagine your brand dominating city skylines and capturing attention on every bustling street. At NPARALLEL + Atomic Props, we specialize in out-of-home (OOH) advertising installations that transform ordinary spaces into extraordinary brand experiences. We make your company truly unforgettable.

Our dynamic 3D billboards, immersive bus shelters, and iconic urban experiences are built on the foundation of custom fabrication and leading-edge technology, ensuring your brand stops passersby in their tracks.

Custom Fabrication

At NPARALLEL + Atomic Props, our craftsmanship is the cornerstone of the services we provide. Our production team consists of innovative craftspeople who are passionate about their work, ensuring that every experience is a perfect blend of out-of-the-box thinking, leading-edge innovation, and operational efficiency.

Our expert custom fabrication team harnesses the power of state-of-the-art CNC technology—both laser and waterjet—to craft precise, durable elements that set your brand apart. By integrating advanced lighting and interactive features, we create memorable experiences.

Future-Forward Technology

As an experiential marketing agency at the forefront of trendsetting, we’ve been revolutionizing brand engagement with immersive event technology that elevates every experience.

Our team blurs the lines between reality and imagination, crafting unforgettable moments that captivate and resonate long after the event ends. From AR and VR to multi-sensory experiences and gamification, our leading-edge technology empowers clients to stand out and dominate the competitive landscape.

How We Do It Differently

We design + build

We design, build, engineer, fabricate, and manage projects, bringing clients a true end-to-end experience.

We Customize

We customize and personalize experiences and campaigns that propel brands forward with purpose and precision.

We Work Together

We collaborate with each other, our clients, and agencies to deliver bold and memorable brand activations.

We Lead With Tech

We integrate the latest technologies to stay one step ahead in our competitive and fast-paced industry.

We drive results

While buzz is important, tangible results are paramount. We blend innovation, technology, and strategic acumen to deliver measurable outcomes.

I have sincerely enjoyed every step of this journey with you. Your amazing creative talents, R&D expertise and incredible attention to detail. Not only was working with you one of the most rewarding experiences, but it was also the most FUN I've had collaborating with an outside scenic shop in all my years.

You provided premier service in managing our numerous conference displays. Your creativity, attention to detail, and ability to rapidly respond to issues sets you apart from others in your field.

You have another award-winning booth! There were approximately 200 booths at this conference and we were selected as Best in Show - Mid-Size Booth. One of the judges sought me out and gushed-saying that we got it all right: highly targeted messaging, graphics (bold images and the video wall), and interactive components (demo stations). Special thanks to your team. Their patience, attention to detail, and creativity was outstanding. Their understanding of our product and how we sell, communicating the value and the ability to convey all of that quickly in the noise environment of a tradeshow was critical and the execution was flawless.

We continue to partner with you, because no matter what we throw at you, you solve it. Even when we added four major and four smaller brands over two years into one exhibit. You never let us down and continue to amaze us!environment of a tradeshow was critical and the execution was flawless.

Our Strategic Approach

NPARALLEL + Atomic Props delivers creative and efficient brand experiences through our proven collaborative process. We’ve refined our approach over the years to be fully customizable, ensuring each project perfectly aligns with our clients’ unique visions.

Imagine

This first phase begins with a preliminary conversation of a project to understand client needs and desired outcomes. The team then works together to provide everything needed to bring the best concept to life or to develop creative concepts and strategies. After the collaboration, we produce a preliminary design and eventually a final design to show the possibilities of their vision. Upon client approval, we move to CREATE.

Create

The second phase of the process encompasses the entire journey from creation to the final installation and event launch. We collaborate with our clients, project teams, tech specialists, fabricators, designers, and detailers to bring our client’s dreams to life. Our primary focus is to create the best journey for their event and activation. Now, it’s time to IGNITE.

Ignite

The final phase is where the client shines – the activation or main event goes live. The focus in this phase includes logistics, installation, asset management, talent management, and technology execution. We deploy future-facing tools to gain impactful insights and launch analytics. Our team ensures client assets are looked after even after the event, acting as a true partner and lighting a fire in the hearts and minds of the audience.

Case Studies

From replicating a C-5M Super Galaxy to crafting a 20-foot sprinkler for Target and a donut swing for Dunkin’, our creativity has no limits. We’ll work within your budget to deliver standout experiences that set you apart.

KOBELCO: Custom Trade Show Exhibit

We designed and built KOBELCO's most successful brand experience at CONEXPO with a 27,000 sq-ft exhibit, driving engagement and generating leads.

Coca-Cola: Bus Shelter Ad

This transit shelter had custom vending mechanisms, refrigeration, electronics, and 100 cans of Coke concealed in the 7” deep space. A one-of-a-kind vending machine dispensed Coke in exchange for a smile.

Clash of Clans: Brand Experience

To commemorate the 5th anniversary of the Clash of Clans video game, we brought the game’s world to life with larger-than-life characters and structures in New York City, Los Angeles, and London.