the future

of experiential

marketing is here.

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we build powerful brands. literally.

Welcome to NPARALLEL + Atomic Props, an award-winning experiential marketing agency that designs, builds, and delivers brand experiences that captivate, connect, and inspire action.


With strategic craftsmanship and future-forward technology, our team of innovators, builders, strategists, and creators elevate your brand presence on a deeper level. By crafting human-first experiences that connect with the hearts and minds of your audience, we bring your vision to life—from concept to completion.

we build powerful brands. literally.

Welcome to NPARALLEL + Atomic Props, an award-winning experiential marketing agency that designs, builds, and delivers brand experiences that captivate, connect, and inspire action.


With strategic craftsmanship and future-forward technology, our team of innovators, builders, strategists, and creators elevate your brand presence on a deeper level. By crafting human-first experiences that connect with the hearts and minds of your audience, we bring your vision to life—from concept to completion.

we build powerful brands. literally.

Welcome to NPARALLEL + Atomic Props, an award-winning experiential marketing agency that designs, builds, and delivers brand experiences that captivate, connect, and inspire action.

With strategic craftsmanship and future-forward technology, our team of innovators, builders, strategists, and creators elevate your brand presence on a deeper level. By crafting human-first experiences that connect with the hearts and minds of your audience, we bring your vision to life—from concept to completion.

a game-changing partnership

nparallel acquires atomic props

Together, we bring brands to life with precision and creativity. From concept to execution, we design, build, fabricate, and manage immersive brand experiences that tell your company's story.


By joining forces with Atomic Props, known for pioneering 3D props and innovative out-of-home activations, we’ve formed a powerhouse of talent and capabilities. Together, as NPARALLEL + Atomic Props, we are redefining what experiential marketing looks like. With every detail handled under one roof, we bring a cohesive, end-to-end experience that drives impact.

READ THE FULL STORY

a game-changing partnership

nparallel acquires atomic props

Together, we bring brands to life with precision and creativity. From concept to execution, we design, build, fabricate, and manage immersive brand experiences that tell your company's story.


By joining forces with Atomic Props, known for pioneering 3D props and innovative out-of-home activations, we’ve formed a powerhouse of talent and capabilities. Together, as NPARALLEL + Atomic Props, we are redefining what experiential marketing looks like. With every detail handled under one roof, we bring a cohesive, end-to-end experience that drives impact.


With over 60 years of combined expertise, we’re trusted by some of the world’s most influential brands to create bold, memorable experiences. More than a team, we’re your partners—dedicated to crafting interactions that captivate, inspire, and drive real results.

READ THE FULL STORY

trusted by some of the world's most innovative brands

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trusted by some of the world's most innovative brands

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what we do

Trade shows and conferences are your opportunity to stand out. We've been in the industry for decades and we partner with your team to help craft the experience that delivers on your objectives and connects with the minds and hearts of your audience. 


Our leading-edge technology, proprietary logistics program, lead capture tools, and innovative design give your brand a leg up.

LEARN MORE

Our brand activation campaigns turn fleeting moments into unforgettable experiences, generating buzz with pop-up events and guerrilla marketing stunts that captivate and get people talking. We create immersive environments that forge powerful connections between your audience and your brand’s message. What sets us apart from the rest? Many things, but we're best known for our partnership approach, innovative concepts, talented craftsmanship team, and cohesive end-to-end logistics management.

LEARN MORE

OOH + 3D BILLBOARDS

Imagine your brand dominating city skylines and capturing attention on every bustling street. At NPARALLEL + Atomic Props, we specialize in out-of-home (OOH) advertising installations that transform ordinary spaces into extraordinary brand experiences. We make your company truly unforgettable. Our dynamic 3D billboard installations, immersive bus shelters, and iconic urban experiences are built on the foundation of custom fabrication and leading-edge technology, ensuring your brand stops passersby in their tracks.

LEARN MORE

At NPARALLEL + Atomic Props, our craftsmanship is the cornerstone of the services we provide. Our production team consists of innovative craftspeople who are passionate about their work, ensuring that every experience is a perfect blend of out-of-the-box thinking, leading-edge innovation, and operational efficiency.  Our expert fabrication team harnesses the power of state-of-the-art CNC technology—both laser and waterjet—to craft precise, durable elements that set your brand apart. By integrating advanced lighting and interactive features, we create memorable experiences.


LEARN MORE

We've been at the forefront of trendsetting for years, revolutionizing brand engagement with immersive event technology that elevates every experience. Our team blurs the lines between reality and imagination, crafting unforgettable moments that captivate and resonate long after the event ends. From AR and VR to multi-sensory experiences and gamification, our leading-edge technology empowers clients to stand out and dominate the competitive landscape.


LEARN MORE

WHAT WE DO

TRADE SHOWS + CONFERENCES

Trade shows and conferences are your opportunity to stand out. We've been in the industry for decades and we partner with your team to help craft the experience that delivers on your objectives and connects with the minds and hearts of your audience. 


Our leading-edge technology, proprietary logistics program, lead capture tools, and innovative design give your brand a leg up.


LEARN MORE

BRAND ACTIVATIONS + EXPERIENCES

Our brand activation campaigns turn fleeting moments into unforgettable experiences, generating buzz with pop-up events and guerrilla marketing stunts that captivate and get people talking.


We create immersive environments that forge powerful connections between your audience and your brand’s message. What sets us apart from the rest? Many things, but we're best known for our partnership approach, innovative concepts, talented craftsmanship team, and cohesive end-to-end logistics management.


Learn more

OOH + 3D BILLBOARDS

Imagine your brand dominating city skylines and capturing attention on every bustling street. At NPARALLEL + Atomic Props, we specialize in out-of-home (OOH) advertising installations that transform ordinary spaces into extraordinary brand experiences. We make your company truly unforgettable.


Our dynamic 3D billboard installations, immersive bus shelters, and iconic urban experiences are built on the foundation of custom fabrication and leading-edge technology, ensuring your brand stops passersby in their tracks.


LEARN MORE

CUSTOM FABRICATION

At NPARALLEL + Atomic Props, our craftsmanship is the cornerstone of the services we provide. Our production team consists of innovative craftspeople who are passionate about their work, ensuring that every experience is a perfect blend of out-of-the-box thinking, leading-edge innovation, and operational efficiency. 


Our expert fabrication team harnesses the power of state-of-the-art CNC technology—both laser and waterjet—to craft precise, durable elements that set your brand apart. By integrating advanced lighting and interactive features, we create memorable experiences.


LEARN MORE

FUTURE-FORWARD TECHNOLOGY

We've been at the forefront of trendsetting for years, revolutionizing brand engagement with immersive event technology that elevates every experience. 


Our team blurs the lines between reality and imagination, crafting unforgettable moments that captivate and resonate long after the event ends. From AR and VR to multi-sensory experiences and gamification, our leading-edge technology empowers clients to stand out and dominate the competitive landscape.


LEARN MORE

how we do it differently

WE DESIGN

+ BUILD

We design, build, engineer, fabricate, and manage projects, bringing clients a true end-to-end experience.

WE

CUSTOMIZE

We customize and personalize experiences and campaigns that propel brands forward with purpose and precision.

WE WORK

 TOGETHER

We collaborate with each other, our clients, and agencies to deliver bold and memorable brand activations.

WE LEAD

WITH TECH

We integrate the latest technologies to stay one step ahead in our competitive and fast-paced industry.

WE DRIVE

RESULTS

While buzz is important, tangible results are paramount. We blend innovation, technology, and strategic acumen to deliver measurable outcomes.

WE DESIGN + BUILD

We design, build, engineer, fabricate, and manage projects, bringing clients a true end-to-end experience.

WE

CUSTOMIZE

We customize and personalize experiences and campaigns that propel brands forward with purpose and precision.

WE WORK TOGETHER

We collaborate with each other, our clients, and agencies to deliver bold and memorable brand activations.

WE LEAD

WITH TECH

We integrate the latest technologies to stay one step ahead in our competitive and fast-paced industry.

WE DRIVE

 RESULTS

While buzz is important, tangible results are paramount. We blend innovation, technology, and strategic acumen to deliver measurable outcomes.

HOW WE DO IT DIFFERENTLY

our strategic approach

At NPARALLEL + Atomic Props, our process leads to creative, efficient, collaborative, and cohesive project execution for every type of brand activation. It’s a unique, customizable approach we’ve refined over the years to match each client’s, and every project’s, specific visions and needs.

LEARN MORE

IMAGINE

This first phase begins with a preliminary conversation of a project to understand client needs and desired outcomes. The team then works together to provide everything needed to bring the best concept to life or to develop creative concepts and strategies. After the collaboration, we produce a preliminary design and eventually a final design to show the possibilities of their vision. Upon client approval, we move to CREATE.

CREATE

The second phase of the process encompasses the entire journey from creation to the final installation and event launch. We collaborate with our clients, project teams, tech specialists, fabricators, designers, and detailers to bring our client's dreams to life. Our primary focus is to create the best journey for their event and activation. Now, it's time to IGNITE.

IGNITE

The final phase is where the client shines - the activation or main event goes live. The focus in this phase includes logistics, installation, asset management, talent management, and technology execution. We deploy future-facing tools to gain impactful insights and launch analytics. Our team ensures client assets are looked after even after the event, acting as a true partner and lighting a fire in the hearts and minds of the audience.

our strategic approach

At NPARALLEL + Atomic Props, our process leads to creative, efficient, collaborative, and cohesive project execution for every type of brand activation. It’s a unique, customizable approach we’ve refined over the years to match each client’s, and every project’s, specific visions and needs.

LEARN MORE

IMAGINE

This first phase begins with a preliminary conversation of a project to understand client needs and desired outcomes. The team then works together to provide everything needed to bring the best concept to life or to develop creative concepts and strategies. After the collaboration, we produce a preliminary design and eventually a final design to show the possibilities of their vision. Upon client approval, we move to CREATE.

CREATE

The second phase of the process encompasses the entire journey from creation to the final installation and event launch. We collaborate with our clients, project teams, tech specialists, fabricators, designers, and detailers to bring our client's dreams to life. Our primary focus is to create the best journey for their event and activation. Now, it's time to IGNITE.

IGNITE

The final phase is where the client shines - the activation or main event goes live. The focus in this phase includes logistics, installation, asset management, talent management, and technology execution. We deploy future-facing tools to gain impactful insights and launch analytics. Our team ensures client assets are looked after even after the event, acting as a true partner and lighting a fire in the hearts and minds of the audience.

case studies

From replicating a C-5M Super Galaxy to crafting a 20-foot sprinkler for Target and a donut swing for Dunkin’, our creativity has no limits. We’ll work within your budget to deliver standout experiences that set you apart.

SEE ALL CASE STUDIES

lead-driving exhibit at conexpo for kobelco

We helped Kobelco drive their company forward with a large-scale, interactive exhibit that drove high engagement, boosted brand visibility, and generated hundreds of new business leads.

Custom Interactive Bus Shelter Ad For CoCA-COLA

We helped Coca-Cola elevate consumer interaction by introducing a one-of-a-kind vending machine that dispensed a Coke in exchange for a smile. 

custom props for clash of clans

We brought the Clash of Clan game to life with larger-than-life characters and structures in New York City, Los Angeles, and London.

case studies

From replicating a C-5M Super Galaxy to crafting a 20-foot sprinkler for Target and a donut swing for Dunkin’, our creativity has no limits. We’ll work within your budget to deliver standout experiences that set you apart.

SEE ALL CASE STUDIES

lead-driving exhibit at conexpo for kobelco

We helped Kobelco drive their company forward with a large-scale, interactive exhibit that drove high engagement, boosted brand visibility, and generated hundreds of new business leads.

Custom Interactive Bus Shelter Ad For CoCA-COLA

We helped Coca-Cola elevate consumer interaction by introducing a one-of-a-kind vending machine that dispensed a Coke in exchange for a smile. 

custom props for clash of clans

We brought the Clash of Clan game to life with larger-than-life characters and structures in New York City, Los Angeles, and London.

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